Artificial intelligence might seem like it’s still years away but if you own a smartphone it could be even closer than you think. Smartphones today utilize AI in many different ways and we’ll likely see new applications in the future as we move towards smarter devices with all-in-one capabilities.
With AI present in many markets such as industrial, automotive, video gaming, and smartphones – the average person in the United States likely interacts with AI several times a day. We see AI in virtual assistants such as Apple’s Siri, Amazon’s Alexa, and Google’s Google Assistant but we also see it in smartphone cameras, object recognition applications, virtual reality, face recognition, and more.
Apple’s Siri was the first virtual assistant to become standard on the iPhone 4S that came out in October of 2011.
This was certainly a great move of innovation, but it didn’t come without faults of course. When interacting with Siri, users had to use exact commands and speak at a steady pace with enough volume which caused some frustration to the end-user. Today, after 10 years of development and updates Siri, along with most other virtual assistants, is able to perform phone actions, check on basic information, schedule events and reminders in your calendar, update device settings, browse the internet, share navigation, find information, and more. Thanks to third-party applications virtual assistants are also able to assistant with making payments, messaging, figure out ride-sharing, and even offer translation services. The Google Assistant even recently rolled out a feature to wait on hold during your phone calls.
Most new smartphones also utilize AI in their cameras.
The goal of this feature is to allow the camera to make the best decisions when capturing a picture, such as lighting, depth of color, frame, and more to optimize the settings needed for that particular shot. Equipped with these machine-learning capabilities, the phone goes through the frames of an image and chooses the best lighting for each pixel while eliminating unwanted motion and blurry objects. This feature has become newly standard across smartphones as companies race to create even better options for better images.
We also see AI in facial recognition on smartphones such as with Apple’s Face ID and in newer model Samsung Galaxies, Ultras, and Z Flips.
This technology uses a “TrueDepth camera system” to understand the 3D map of the user’s face. Users won’t look the exact same every day or even throughout the day so algorithms are used to have a base understanding of the user’s face to allow them access to their phone without entering a password or PIN.
According to Gartner Inc., “Artificial intelligence (AI) features will become a critical product differentiator for smartphone manufacturers that will help them to acquire new customers while retaining current users. As the smartphone market shifts from selling technology products to delivering compelling and personalized experiences, AI solutions running on the smartphone will become an essential part of vendor roadmaps over the next two years.”
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